Lexaria Corp. (LXRP) (CSE:LXX) (the “Company”) announces that effective immediately, it’s 51%-owned company formerly known as PoViva Tea, will now operate with the trade name of ViPova(TM) Tea. Selling our products under the name of ViPova(TM) is a branding strategy undertaken to ensure long term protection of intellectual rights.
The name change does not affect ownership, operational or any other material issues. However the name change has delayed the product launch by 1-2 weeks, so that ViPova(TM) Tea is now expected to be available to be ordered by consumers around the first week of January.
Both Lexaria and ViPova(TM)also wish to clarify some important distinctions about the Cannabidiol(CBD)-from-hemp industry within which ViPova(TM) operates. Hemp based CBD is legal in all 50 states, as are hemp-based food products that can be purchased from national retailers like Whole Foods or Costco, and many regional food stores. Popular hemp food products include hemp cereal, seeds, milk, and oil.
http://www.keyc.com/story/27651746/lexaria-changes-brand-name-and-clarifies-hemp-environment
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