October 22, 2014

Avex : Launches Fine Hemp Brand “majotae” - Products Underway for Spring/Summer 2015 with Isetan Mitsukoshi

4 Traders
Avex Group Holdings Inc., Japan's leading entertainment company, announced today the launch of "majotae," fine natural hemp fabric brand. Products for next Spring / Summer is in development with Isetan Mitsukoshi Holdings Ltd., the leading department store operator in Japan.
majotae's quality is not only ideal for fine apparel, but has potential for other applications such as furniture, décor fabric and medical uses.

Commenting on the launch, Shigekazu Takeuchi, Avex Group Holdings Representative Director, said: "This project to revive centuries-old hemp conveys to us today the culture and wisdom cherished in pre-modern Japan. It is with great joy for Avex to be a part of this significant project."

Hiroshi Ohnishi, President and CEO of Isetan Mitsukoshi Holdings Ltd., also commented saying: "I'm impressed not only by the quality of the fabric, but also by the vision of the project. Through our products, we hope to bring the spirit of majotae to the world."


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