November 10, 2014

Tackle cold with snowboarder's new invention: Alpha Baselayer

Calgary Herald
When Calgary’s Meagen LaFave started sewing base layers to use when she was snowboarding at the beginning of last winter, she didn’t know she was on her way toward launching a business.

Fast forward a year, LaFave, a real-estate development co-ordinator, is hoping all of the compliments she has received on the mountain for her aesthetically crafted designs will translate into sales for her clothing startup, Alpha Baselayer. ...

In addition to using high-quality, moisture-wicking material — hemp fleece, recycled polyester, merino wool, and bamboo — the Calgary start-up differentiates its base layers from others on the market by focusing on style and by integrating unique features into their products.

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